Daan Donders is a Dutch entrepreneur and seasoned business leader known for founding and scaling innovative tech ventures. He launched SO WIFI in 2012, a pioneering “social Wi-Fi” platform that offered free Wi-Fi in exchange for marketing engagement, helping businesses gather customer data and grow their visibility. Under his leadership, the service expanded to tens of thousands of locations across multiple countries and attracted external investment.

Daan also founded SO Connect, a marketing automation and customer engagement platform, which further strengthened his profile in the SaaS and digital marketing space. Beyond his core ventures, Daan has acted as a founding investor in consumer-focused technology businesses, supporting initiatives that simplify digital services and online commerce.

More recently, he has been involved in cybersecurity and insurance-related solutions for small and medium-sized businesses, reflecting a broader focus on digital trust and protection. Daan’s career is defined by international scaling, commercial execution, and building technology platforms that connect businesses with customers.

Previous assignments

CEO / Founder - SafeWebPartner - TeyaFounder - SO Wifi

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Shareholding

Daan Donders owns, privately and through companies, 4 641 310 shares in Eyeon Group.